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The tour logically begins with an interactive display about the process of selecting the right ingredients. Barley, hops and yeast are displayed in huge barrels and there is a magnified area to see the ingredients close-up, accompanied by a pungent aroma.

It takes a full ten days to brew the perfect pint of guinness. The roaster, kieve kettle, skimmer and maturation vessel are brought to life for visitors using 3D animated graphics.

Pictures of the chosen few (below) who have the palette of a master brewer are on display in this Guiness Hall of Fame, from Arthur himself to today’s expert, Fergar Mure

Cooperage is the process of making and storing casks. Films show how the coopers made the old wooden containers – metal casks have been used since the 1950s.

This display explains all methods of transporting Guinness to suppliers, from the old horse and cart to the sophisticated systems now operating worldwide.

Here TV and film advertising campaigns run on multi-split screens with the accompanying music, together with a display of all Guinness-associated products and posters.

The legendary Irish craíc – amusing tall stories told over a pint of the black stuff – is enjoyably illustrated in this feel-good audiovisual exhibit.

Figures are given that 10,000 glasses of Guinness are drunk in 151 countries every day, and a huge glass panel shows what a good time everybody is having.

In this interactive exhibit visitors are encouraged to write messages about their love of Guinness.

Now is the time most visitors wait for – the free pint. There is a choice of three bars; the Gravity Bar has magnificent views over the city.