One of Madrid’s most affluent neighbourhoods, Salamanca is named after its founder, José de Salamanca y Mayol (1811–83). The Marquis first saw the commercial possibilities of the area bordering the Retiro in the 1860s and transformed it into a model of urban planning, with grid-patterned streets and elegant mansions. The new neighbourhood was an immediate hit with the upper classes who found the central districts stifling and their own antiquated homes lacking in such mod-cons as flushing toilets and hot running water. Salamanca soon acquired a reputation as a bastion of conservatism and its residents were among the most loyal supporters of the Franco regime. Today the streets around Calle de Serrano, Calle de Goya and Calle de Velázquez form Madrid’s premier shopping district and showcase some of Spain’s leading fashion designers. The prices, though, may leave you breathless – shopaholics take note.
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