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Prada
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The sign reads “Guggenheim SoHo” but the new occupant of the building is an extraordinary $40 million flagship store for trend-setting Italian retailer Prada, a sign of SoHo’s shift from art to fashion. Dutch architect Rem Kookhaas is responsible for the ultra-hip floating stairs, undulating walls, futuristic elevators and hi-tech dressing rooms. The entire Prada line is sold.
Practical Information
575 Broadway at Prince St
Open 11am–7pm Mon–Sat, 12–6pm Sun.
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