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Following this area’s traditional method of smoking fish (drying in sawdust before smoking over a beechwood fire), this smoke-house sells salmon, mackerel, herring and haddock.

Shopping in the traditional Tuesday market in Dives is an event, not least because it is held in the spectacular timbered halles with a red-tiled roof, built in the 15th century so that the local monastery could levy market taxes.

Attractive plates, jugs, vases and lamps are decorated and fired according to 16th-century methods in the workshops attached to this seductive faïence shop. Demonstrations by appointment.

On his farm on the Route du Fromage de Neufchâtel, Patrice Perrier makes and sells cider, flour, bread and the celebrated cheese.

An excellent farmers’ market is held on Thursday and Sunday mornings in the central square of this spa town on the Route du Fromage de Neufchâtel (see Étretat). Stalls offer a range of local produce: organic dairy products, eggs, smoked meat and fish, jam and the Pays de Bray cheeses including the famous Neufchâtel. On Thursday, there is a livestock market as well.

For more than 20 years, jovial M Gribouille has sold the best of Norman gastronomic specialities, from pommeau to confiture du lait (see Gourmet Restaurants), in his lavish emporium in Vieux Honfleur.

The creation of handcrafted umbrellas is an art, and it is practised to perfection at H20. From plain about-town umbrellas to unique creations, the factory shop has a wide selection.

Like cider, cheese is a “must-buy” in Central Normandy. This characterful farm in the south of the Pays d’Auge makes classic Pont l’Evêque and Pavé d’Auge.

Foie gras, rillettes and confits from a farm deep in the Pays d’Ouche.