DK Travel : Rome : Shopping

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Stock Market

Discount outlet for industrial design objects and various homewares.
UPIM

A mid- to low-range department store that carries clothing, toiletries and practical items for the home.
Valentino

Boutique for the prêt-à-porter collection of this native Roman designer in the top echelon of fashion since Jackie Kennedy and Audrey Hepburn donned his clothes in the 1960s.
Vertecchi

The queen of Rome’s stationery stores, with hundreds of types of pens (the fancier ones are sold next door at No. 72), thousands of notebooks, and the very best in art supplies.
Via Bocca di Leone

One of the side streets that joins Via dei Condotti and Via Borgognona itself has several high-style boutiques. A wonderful jewellery shop, Siragusa, creates unusual rings, bracelets and necklaces using ancient sardonyx seals, carved stones and coins (see High Fashion Boutiques).
Via Borgognona

The other major street for top-name fashion, second only and parallel to Via dei Condotti. Here’s where Dolce e Gabbana, Fendi, Ferrè, Givenchy and Versace have all set up shop. Don’t omit nearby Piazza di Spagna, which is home to Frette, Missoni and Krizia (see High Fashion Boutiques).
Via Cola di Rienzo

This is Rome’s best street for middle-range clothing. In addition, one of the few remaining Standa department stores is here, featuring inexpensive merchandise of all types. For hard-to-find American and traditional food items, Castroni is the city’s best shop (see Castroni).
Via Condotti

The chicest of the chic shop here, where all the biggest names in haute couture have staked out their turf: Gucci, Bulgari, Prada, Hermès, Ferragamo, Armani, Trussardi, Valentino and more. It’s a foregone conclusion that this street offers no bargains, but the staff will make you feel like visiting royalty.
Via dei Coronari

Named for the rosary makers and sellers that used to line the way when it was on the main pilgrimage route to St Peter’s, this street now has a reputation for antiques. Only partly deserved, however, since prices are generally exaggerated and most pieces are imported (see Best of the Rest).
Via dei Giubbonari

Named for the traditional giubbotti (jackets) whose makers and sellers used to populate this street, Via dei Giubbonari is still noted for its stylish clothing and down-to-earth prices. Sportswear, shoes, trendy styles and classics for men and women are all available here (see Brooks, Inn Sport).