San Franciscans will, rather candidly, admit that they are the most fortunate people on earth, the occasional earthquake notwithstanding; and most visitors, after a few days of taking in the sights and sounds of this magnificent city, will agree. Ask anyone who has been here and they will tell you it’s their favorite US city. The geographical setting evokes so much emotional drama, the light seems clearer, the colors more vivid, the cultural diversity of the ethnic neighborhoods so captivating and inviting, that it’s a place almost everyone can fall in love with at first sight.
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The much-loved symbol of the city and of California’s place on the Pacific Rim, the Golden Gate Bridge is the third-largest single span bridge in the world, connecting San Francisco to Marin County.
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San Francisco’s little troopers have endured technological progress, and are now the only system of the kind in the world that still plays a daily role in urban life.
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Despite rampant tourism and commercialization, the saltiness and authenticity are still to be found here if you take time to look. The views of the bay are unmatched, and you’ll have an opportunity to sample some great seafood.
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Although it was a federal prison for just under 30 years, the myth of “The Rock” continues to capture the imagination of visitors. Even if exploring prison life holds no appeal, the ferry ride makes it well worth a visit.
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The exotic feel of one of the world’s largest Chinese communities outside of Asia makes this a magnet for locals and visitors alike.
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The city boasts one of the largest public parks in the world, with natural beauty and fine museums.
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Dominating Nob Hill with its timeless beauty, San Francisco’s favorite cathedral offers a host of awe-inspiring and historic treasures, including Italian Renaissance masterpieces and stained-glass windows.
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Second only to New York City’s Museum of Modern Art, San Francisco’s newest architectural landmark houses 20th-century masterworks of painting, sculpture, and photography, and the edgiest digital installations.
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The city’s oldest building is also the only intact chapel among the 21 California missions that Father Junipero Serra founded in the late 18th century. Its founding just days before the Declaration of Independence makes San Francisco older than the US.
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So internationally recognized have the wines from this region become that French, Italian, and Spanish winemakers have all established vineyards here. A day trip or a longer stay shouldn’t be missed.
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North Beach Jazz FestivalThe annual Jazz Festival takes over the North Beach area of San Francisco in a burst of music and fun. Around 100 local and international artists play at over 30 locations during the event. Read more
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Outside Lands FestivalRadiohead, Tom Petty and the Heartbreakers and Jack Johnson headline the Outside Lands Festival in the green surroundings of San Francisco's Golden Gate Park. Read more
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Power to the Peaceful FestivalThe Power to the Peaceful Festival returns with a stellar line-up. This free open-air music and arts event now attracts around 50,000 people every year to Speedway Meadow in beautiful Golden Gate... Read more
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San Francisco Fringe FestivalThe San Francisco Fringe Festival hosts around 250 performances by 50 local, national and international theatre companies during a whirlwind 12-day period. The range of material is huge, from... Read more











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